Frugal Fashion Doesn’t Always Fit

I’m a firm believer in quality versus quantity, in most aspects of life. The one area where this isn’t stressed enough is fashion and style. There was a period in recent years when I though the newly vamped and redesigned Forever 21 was the end all be all of clothing. I could walk in, get three shirts, five pairs of earrings, a bag and a dress for $50. Could it get any better than this? I thought. Little did I know, it could. In about six months time, all of those items either broke, came apart or disappeared into trend hell. That’s when I realized that the cheap and disposable route to fashion was a dead end.

I was never into Forever 21, to be honest. When classmates in high school would rant and rave about it, I would call it “Polyester Emporium.” I remember taking shopping trips to United Colors of Benetton and Nordstrom with my mom. When I was a toddler in Tehran, she would dress me in the best that European fashion had to offer. I had never even stepped foot in a Walmart until a couple of years ago.

My mom taught me a valuable lesson when it came to clothing: when shopping, quality always overrules quantity. You have to think of clothing as an investment, not something you can wear for a couple months and then throw away. Of course, disposable basics are always permitted, but when it comes to big things (wool coat, boots, dress shirts), the best thing to dispose of are idealogies that allow you to grab items feverishly until you can’t walk anymore just because everything is $20 or under.

I made a decision a couple months ago that as long as I could, I would buy myself one quality item a month - this would stop me from overspending in stores like Forever 21 or H&M and also leave me with pieces in my closet that can be worn again and again for years to come.

So every month, I’ve been sneaking out of the office and using one day’s lunch time to enhance my closet. My location: Third Street Promenade in Santa Monica. My targets: J.Crew, occasionally Banana Republic and the heavenly paradise that is Anthropologie.

While J.Crew has been a long time favorite and on the top of my list for many years, Anthropologie has been slowly looking to take its place for quite a while. Putting the luxurious, one-of-a-kind clothing and accessories aside for a second, when I walk into an Anthropologie store, all of my troubles just melt away. It’s as if, I’ve walked into my dream living quarters. The marketing geniuses of anthropologie rummaged through my brain while I slept and intercepted my dreams and then came back and created the inner workings of their stores. I’m convinced that this is what took place.

Part of the reason I probably feel that way, is that Anthropologie is not only selling clothes, its selling a lifestyle. A lifestyle that I am gobbling up like there’s no tomorrow. Established in 1992, Anthropologie has managed to bring in 50 percent of Urban Outfitters, Inc., their parent companie’s revenue, without the use of advertising. And I like that.

It just goes to show you that there is quality in their product. It’s the same with dog food. You can either go buy some Iams from the supermarket, or you can do your research, and find kibble from healthy and organic companies like Innova or California Natural.

I ventured over to Anthropologie on Monday and thought about never leaving. The smell of the candles, the colors of the clothes, the light shining through the second floor on dark brown parquet, the calm atmosphere, the not-so-many people, the way the sales people just leave you alone to shop and breathe, I cannot find one bad thing to say about this store. Except the prices, but those aren’t necessarily bad, they just come with the territory.

I left with Frenchy-looking perfume that smelled delicious and some grey cotton linen pants that fit me so perfectly, you would not believe. As I’m sure any woman knows, shopping for pants and jeans is a full day marathon that is likely to end in disappointment, tears and possibly ice cream. So imagine my excitement as these wonderful pants, that were on sale might I add, fit me as if they belonged to my body. Do you know how amazing it is to go shopping for pants and look at yourself in the mirror, all alone in your dressing room, with clothes scattered everywhere, under the most horribly unflattering lights ever and realize that you actually like how you look? It is a revelation beyond compare. An amazing moment, where all of society’s rules and regulations about body and image are thrown out the window and what remains is an incredible feeling of self-satisfaction. Thank you, Anthropologie. See you soon.

Photo via Anthropologie